I would not be able to perform the actions Naylor takes to earn such a high salary. Even at $100,000 or $200,000, I do not think I would be okay with promoting a product that harms the public. While many people have the freedom to make their own choices, it is not a product's role to promote actions that will harm them. I would not enjoy the role of Naylor and the actions he takes to promote the cigarette industry.
This also relates to other types of vice advertising. For instance, many young populations are vaping at high rates. According to the CDC, millions of middle and high school students use e-cigarettes. This proves there is an ethical concern about the vaping industry and its advertising directed at younger audiences. The use of social media to promote these products also raises ethical concerns about the influence of the advertisements on the younger population.
Another topic that this film covered that made me think more deeply was the role that the journalist plays in the investigation. While she was justified in the actions that she took, her methods were not entirely ethical. Even if the outcome of an investigation is justified and truthful, the methods used to reach that outcome remain important to consider.
Another question this topic raised for me was whether the government should ban advertisements for products harmful to the population. Such a ban would benefit society as a whole. However, it would go against the rights of those involved in the advertisements. Therefore, regulating these products and their advertisements may be a better option than a ban altogether.
Finally, the discussion of marijuana advertisements made me consider this topic. While the use of marijuana is illegal at the federal level, several states, such as Colorado and New Jersey, have made the use of the drug legal. This can cause issues with advertisements that spread online across the country. While penalties for those in the advertising industry who comply with their state’s laws are unlikely, there are still ethical considerations regarding the regulation of such advertisements.
Thank You for Smoking made me think more deeply about the fact that those in the advertising and public relations fields must consider both legality and ethics when advertising products. As a student who is majoring in strategic communications, I need to understand the role and responsibilities of an advertiser.